As Diwali approaches, jewelers are enticing customers with offers to make gold buying more appealing on the festive occasion of Dhanteras. Whether it’s free 1 gm gold coins with purchases or discounts on making charges, jewelers are pulling out all the stops to attract consumers.
However, experts caution that while buying gold for personal use is favorable at this time, it may not be the best investment option. Despite the belief that buying more gold on Dhanteras brings greater fortune, the actual benefits of physical gold in an investment portfolio remain uncertain.
Tanishq is currently offering discounts of up to 20% on making charges for gold jewelry, while most other jewelers, both online and offline, also provide similar discounts during the festive season. Additionally, some jewelers offer various freebies, premiums over used gold, and even the chance to design unique jewelry for Diwali.
On the investment front, experts advise against indulging in physical gold assets amidst volatile prices and uncertainty. They suggest alternatives like sovereign gold bonds (SGBs), which offer several advantages such as no making charges, additional interest, and tax-free capital gains after eight years.
Other options for investing in gold include digital gold platforms, gold Exchange-Traded Funds (ETFs), and gold mutual funds, each offering unique benefits. Nonetheless, the decision to prioritize gold as an investment or a fashion statement ultimately lies in the hands of the consumers.
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