Michael Turner, also known as PLVTINUM, is a full-time musician who has become known for creating “lo-fi” music. This style of music has become a popular choice for people looking for background music to study, work, or relax to.
At 26 years old, Turner has found lo-fi music production to be a lucrative side hustle. Under the name Bonsai Beats, which is primarily comprised of Turner and guitarist Mike Bono, the duo has earned an extra $33,139 over the past year from 85 tracks.
Lo-fi music production is based on the concept of “low fidelity,” meaning it lacks the high production values common in professional music. Turner’s goal is to prioritize quantity over quality, aiming for simplicity. He and Bono typically produce a new track in just two minutes, which has allowed them to create almost $60,000 of revenue from their music over the past year, using just three hours to complete all of the tracks.
The ease and affordability of lo-fi music production ensures a low barrier to entry for aspiring musicians. Turner emphasizes that the minimal production costs, the accessibility of streaming platforms, and the potential for recurring income make this a viable side hustle for professional and casual musicians alike.
With a focus on democratizing the music industry, Turner has launched his own record label, Rebellion Records. The label is designed to help emerging artists by applying his production skills and online virality research, allowing artists to keep 75% of their royalties instead of the industry standard of 50-60%.
Overall, Turner is optimistic about this new era in music, believing that the widespread access to music streaming platforms has made it a financially viable space for aspiring musicians.
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