Taylor Swift Weather’s Effect on an Airline
In a rare move, the pop superstar Taylor Swift has caused the largest carrier in South America, LATAM Airlines, to waive ticket-change fees and differences in fare for those affected by the postponement of her show in Buenos Aires. Swift cited heavy rain as the reason for postponing the show from Friday to Sunday. And the Chile-based airline has responded by updating its flexibility policy and offering waivers to customers with flights from Buenos Aires for Saturday or Sunday.
Some customers have complained that they are having trouble finding seats and that the carrier informed them about the waiver too late. Although the airline did not comment immediately on whether it will be adding additional flights to accommodate the demand, it is clear that the impact of Taylor Swift’s “Eras Tour” is far-reaching, not only affecting the airline industry but also other sectors like hotels. The waiver is an unusual move for the airline industry, which typically adds extra flights for high-profile events, but it is a testament to the significant influence of Swift’s tour on bookings.
With ticket-change fee waivers and changes in fare being offered to affected travelers, it is clear that the impact of pop star Taylor Swift goes beyond just music and entertainment, extending its reach to even the transportation industry.
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