Apple is set to hold a launch event on October 30, according to invites sent by the company. The event will be streamed on Apple’s website and will begin at 8 p.m. E.T., deviating from their usual afternoon launches. Speculation suggests that new Mac laptops will be unveiled during the event, as reports indicate that both Apple’s iMac and some MacBook laptops have not received updates this year. The event’s webpage on the Apple website features a Finder logo animation, indicating a focus on Mac-related announcements.
The tagline on the invites reads “scary fast,” hinting at potential chip news and a Halloween theme. Currently, Apple’s chips are referred to as M2, but it is expected that faster M3 chips will be released in the future to bolster Mac sales. In the previous quarter, Mac sales were down 7% compared to the previous year.
Unlike the September launch event for new iPhones and Apple Watch models, which took place at Apple’s campus, this upcoming event will be solely online with no in-person component. Apple continues to adapt to the challenges posed by the ongoing pandemic.
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