

“Exploring Creativity in the Generative-AI era: 3 Ways to Enhance Marketing as an Art and Science”
PwC’s CMO, Matthew Lieberman, Shares Tips to Amplify Creativity for Marketing Leaders In a fast-evolving landscape of marketing technology enhancements, generative AI, and the availability of data, it can be easy to overlook the importance of human creativity in marketing. Matthew Lieberman, the Chief Marketing Officer at PwC, emphasizes the need for marketers to embrace…



















