“Exploring Creativity in the Generative-AI era: 3 Ways to Enhance Marketing as an Art and Science”

PwC’s CMO, Matthew Lieberman, Shares Tips to Amplify Creativity for Marketing Leaders In a fast-evolving landscape of marketing technology enhancements, generative AI, and the availability of data, it can be easy to overlook the importance of human creativity in marketing. Matthew Lieberman, the Chief Marketing Officer at PwC, emphasizes the need for marketers to embrace…

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Chennai experiences disruption to normal life as heavy rain leads to traffic jams and inundated roads

Cyclone Michaung Causes Flooding and Chaos in Chennai As the approaching Cyclone Michaung heads towards the North Tamil Nadu coast, heavy rainfall and severe waterlogging have left several areas of Chennai inundated. The rainwater accumulation has led to submerged vehicles and severe traffic jams throughout the city. North-Chennai areas experienced heavy rainfall, leading to complete…

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Former Fed economist suggests that the financial markets could be responding to data fluctuations that do not reflect the actual reality

Declining Response Rates Threaten the Accuracy of Economic Data Federal surveys measuring prices, job openings, and other crucial statistics are facing a decline in response rates, raising concerns about the accuracy of economic data. This is particularly concerning for markets that heavily rely on this information to anticipate Federal Reserve policy shifts. The response rates…

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