Bumble’s New CEO Faces Uphill Battle as Company’s Stock Plummets
Lidiane Jones, the new CEO of Bumble, has a tough task ahead of her as she seeks to turn around the company’s falling stock price and take the reins from Whitney Wolfe Herd, the dating app’s co-founder.
Jones, who hails from Brazil and studied computer science in the US on a scholarship, recently left her position as CEO of Slack to tackle the challenge of leading Bumble. Despite her impressive background in tech, this is her first experience running a public company and working on dating software.
The news of Jones’ appointment came as Bumble’s stock hit an all-time low, falling to just $14.25 a share. The app, which requires women to initiate conversations with matches, has seen its stock price drop by roughly two-thirds since its IPO in 2021.
Speaking to the Financial Times, Jones acknowledged that she is no stranger to being underestimated. She expressed her hope to bring a new wave of innovation to Bumble and incorporate more artificial intelligence into the app.
Despite the challenges ahead, Jones remains undeterred. As she embarks on this new chapter, she sees being underestimated as an advantage, signaling her determination to lead Bumble to a brighter future.
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