Paramount Global’s PARA stock rises again for the second consecutive day

Paramount stock saw a significant surge on Friday, closing more than 15% higher, marking its best day since March 2020. This follows another double-digit gain the previous day. The stock has been on an upward trend, with a 28.6% increase week-to-date, making it the best week for Paramount since April 2020. However, despite recent gains, the stock is still down approximately 18% year-to-date, which would make it the company’s seventh consecutive year of losses.

The positive momentum for Paramount comes after the release of its third-quarter earnings report. The report showed higher profits and revenue compared to the same period last year. Of particular note is the growth in Paramount’s streaming business, which includes platforms like Paramount+ and Pluto TV. The streaming segment reported a 38% increase in revenue and narrowed losses. Paramount+ alone has accumulated a total of 63 million subscribers.

Analysts on Wall Street responded favorably to Paramount’s earnings report. Bernstein Research analysts highlighted the strong trends seen in the third quarter and expressed optimism that the company can sustain its earnings growth. Moffett Nathanson Research analysts echoed this sentiment, remaining cautiously optimistic about Paramount’s future prospects.

In addition to the positive financial news, Paramount made headlines with the successful sale of book publisher Simon & Schuster for $1.62 billion. Paramount’s controlling shareholder, Shari Redstone, has expressed openness to a potential merger or sale of the company at the right price. However, market conditions have complicated the possibilities for such transformative transactions.

While Paramount has seen success in its streaming business, the TV arena has faced challenges. Advertising revenue in this segment dropped by 14%, and licensing and other revenue decreased by 7%. Furthermore, the company incurred $60 million in idle costs due to Hollywood labor strikes. Nevertheless, company executives expressed optimism that the upcoming slate of projects would help Paramount recover. Additionally, Paramount has no plans to implement a streaming password-sharing crackdown like Netflix has done.

Paramount’s stock received another boost from a media sector rally following Roku’s strong third-quarter earnings report. Roku’s stock surged by 30%, providing consumers with more access points to streaming services like Paramount+. Other media stocks, including Roku, Disney, and Warner Bros Discovery, also experienced gains.

In conclusion, Paramount’s stock has witnessed significant growth thanks to positive third-quarter earnings and the success of its streaming business. Analysts remain cautiously optimistic about the company’s future prospects, and market conditions may present opportunities for mergers or sales. Paramount’s performance is reflective of the broader media sector rally and increasing adoption of streaming services.