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Google will collaborate with other steering committee members like Adobe, BBC, Intel, Microsoft,
Content Credentials is the C2PA’s technical standard for tamper-resistant metadata that can be attached to digital content, showing how and when the content was created or modified.
“In the critical context of this year’s global elections where the threat of misinformation looms larger than ever, the urgency to increase trust in the digital ecosystem has never been more pressing,”
“Google’s membership will help accelerate the adoption of Content Credentials everywhere, from content creation to consumption,” he added.
Additionally, Google’s participation, which includes YouTube, will help increase awareness of Content Credentials as a key resource to help people understand the content they’re viewing and trust the digital ecosystem.
“At Google, a critical part of our responsible approach to AI involves working with others in the industry to help increase transparency around digital content,” said
“It builds on our work in this space — including Google DeepMind’s SynthID, Search’s About this Image and YouTube’s labels denoting content that is altered or synthetic — to provide important context to people, helping them make more informed decisions,” she added.
Content Credentials are essentially a “nutrition label” for digital content — showing when a piece of content is created and modified.
Content Credentials are free, open-source technology leveraging the C2PA open technical standard that anyone can incorporate into their own products and platforms.
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