“1 in 6 Indians devotes 1.2 hours daily to browsing through Shorts, Reels, and similar content”
Over 250 million Indians are spending an average of 1.2 hours a day scrolling through short-form videos on Indian homegrown apps such as DailyHunt, Josh, Moj, Roposo and more, according to a recent report by Redseer. The survey found that 65-75% of these users are from Tier 2+ cities, indicating that these platforms have a…