The rise of lucrative side hustle Invalid.jp on TikTok as it gained viral popularity
Car accessories entrepreneur Jayson Siu experienced unexpected success when his products went viral on TikTok. In October 2021, a video featuring his LED-lined rearview mirror garnered significant attention, resulting in $12,000 in sales on a single day. Siu, then a student at the University of Hawaii, faced the challenge of fulfilling the orders, resorting to…