Tata Motors, one of the leading players in the automotive industry, announced its plans to continuously update its range of sports utility vehicles (SUVs). The company believes that the SUV segment will remain highly competitive due to its robust growth and the presence of other major players. According to the latest data from the Society of Indian Automobile Manufacturers (SIAM), SUV sales account for 60% of the overall passenger vehicle sales in India.
Shailesh Chandra, the Managing Director of Tata Motors Passenger Vehicles, stated in an interview with PTI that the company aims to consolidate its leadership position in some SUV sub-segments while focusing on the individual products’ performance. He emphasized the importance of being in the top two consideration for buyers in this intensely fought segment where rankings constantly change.
Tata Motors recently launched new versions of its popular SUVs, Harrier and Safari, with prices starting at Rs 15.49 lakh and Rs 16.19 lakh, respectively. Chandra also revealed that the company has plans to introduce two more models, Curvv and Sierra, in 2024 and 2025. This will further strengthen Tata Motors’ SUV portfolio, ensuring its strong presence in the segment.
The updated versions of Harrier and Safari have received top safety ratings from the globally recognized vehicle safety group, Global NCAP. Chandra highlighted that these SUVs provide the safest spaces on Indian roads, with their 5-star rating and the highest scores ever achieved by any Indian vehicle in Global NCAP’s crash tests.
Alejandro Furas, the Secretary General of Global NCAP, commended Tata Motors for their commitment to developing safer vehicles, stating that the manufacturer’s strong result confirms their dedication to safety.
In conclusion, Tata Motors is focused on maintaining its position as a key player in the highly competitive SUV segment in India. With continuous updates and the introduction of new models, the company aims to strengthen its portfolio and provide safe and reliable SUV options for Indian consumers.
Sources:
– Tata Motors plans to keep updating its SUV range
– SUV segment to remain competitive: Tata Motors
– Tata Motors launches new versions of Harrier, Safari SUVs
– Tata Motors to roll out two new SUV models in 2024 and 2025
– Tata Harrier, Safari score 5-star safety ratings in Global NCAP tests
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