Mahindra’s New SUVs Attracting High Demand in India
The SUV segment in India is experiencing significant growth due to factors such as attractive designs, feature-packed interiors, increased ground clearance for rough roads, and a strong road presence. Mahindra & Mahindra, known for its SUV heritage, is currently seeing high demand for three of its most popular SUV models – the XUV700, Thar, and Scorpio N. These vehicles are commanding waiting periods ranging from 3 to 16 months due to strong customer demand.
The XUV700: With its bold design, premium interiors, powerful engines, and a wide range of features, the XUV700 has become Mahindra’s flagship SUV. Priced between Rs 14.03 lakhs to Rs 26.57 lakhs, it competes with other 5/7-seater SUVs available in the market.
The Thar: Sporting an iconic retro design, unparalleled off-road capabilities, and modern comforts, the Thar has captured the interest of buyers, leading to a waiting period of 15-16 months. With prices ranging from Rs 10.98 lakhs to Rs 16.94 lakhs, the Thar is positioned as an affordable compact off-road SUV.
The Scorpio N: The all-new 3rd generation Scorpio N has seen strong response, with over 1 lakh bookings and waiting periods of up to 11 months. Featuring radical design changes, a high-quality cabin, and advanced new 3rd generation body-on-frame platform, it is priced between Rs 13.26 lakhs to Rs 24.54 lakhs.
Customers are attracted to these SUVs due to their impressive design, powerful performance, and extensive features. Despite the long waiting periods, the value, and quality of these new-age SUVs make the wait worthwhile. As a result, these new Mahindra SUVs are becoming highly sought after in the Indian market.
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